Campaign Evaluation

Gomez Research has a proven track record evaluating the impact of social marketing campaigns. In addition to working with our clients during message development to ensure that communication strategies are on-target, we also evaluate the end result of campaigns by tracking changes in attitudes and behaviors over time. We have served as a third-party evaluator for numerous state and local agencies and adhere to the highest industry standards for sampling and statistical reliability.

Our campaign evaluation services enable clients to:

  • Track public exposure to print, radio, television advertisements and other communication materials
  • Measure public understanding and recall of the intended message
  • Measure changes in public behavior over time
  • Identify differences by language spoken, gender, and other demographic characteristics
  • Identify ways to improve the campaign effort